We Make Mags

For my money, this is the most coherent and elegant proposal for what the digital magazine should be. Not only that but he shares my lack of enthusiasm for the seemingly ubiquitous page-turning effect!

Mag+ from Bonnier on Vimeo.

Spotted on Magtastic Blogsplosion

Great to see a new magazine launch in these troubled times. Even better that it is absolutely doing its own thing. Conceived by Guardian food writer Tim Hayward, Fire & Knives is a beautiful looking magazine filled with articles by established food writers that might not be published elsewhere. New writers get a look in too, but all this adds up to a brilliantly put together publication, unsullied by advertising and paid for by subscriptions alone. Illustration is pivotal to the magazine too, which is another step forward, and the strong but understated typography by Rob Lowe, makes it a must-have buy for food lovers.

Could a subscription be the perfect Christmas present? We think so.

Made us laugh here at CMYK. Maybe you have to be a designer. Or have a beard. Or a designer with a beard.

Here at CMYK towers, we’ve just taken delivery of our newest title for the MDDUS. Called Practice Manager, it’s a 16 page magazine for those who run medical or dental practices in Scotland. We do the design and also handle the print and distribution side of things.

I’m pleased to say it’s the first of three titles which the MDDUS will be launching with CMYK over the next few months so watch this space for more details!

Part of the motivation for launching this title was the success of FYi which we launched for the MDDUS last year. This title was very well received and also made it to the shortlist for best magazine design in the business & professional category at this year’s PPA Scotland awards.

These titles also demonstrate a clear understanding on the part of the MDDUS of how to implement the magazine as a marketing tool. By giving away genuinely useful expertise and insight in these titles, they have the reader’s full attention and can make a persuasive argument for becoming a member.