So another men’s magazine closes. Maxim, which, to be honest, I won’t miss much – has closed in the UK. However, it still continues to sell 2.5m copies in the US, and has franchises in other countries such as China, India and France. I found only one copy in my archives – it dates from 2000 – around the height of the lads’ mag boom, but it is pretty dire, and I am surprised it held on for so long. I can’t even bring myself to put the cover up here. The image above is the launch issue from 1995 – edited by Gill Hudson – now editor of Radio Times
The digital version of the magazine will continue we are told – and I guess that is the way things are going anyhow. In this YouTube culture, you can access pretty much anything you want immediately, so waiting a month for a printed magazine to hit the shelves seems pretty redundant.
