Here at CMYK towers, we’ve just taken delivery of our newest title for the MDDUS. Called Practice Manager, it’s a 16 page magazine for those who run medical or dental practices in Scotland. We do the design and also handle the print and distribution side of things.
I’m pleased to say it’s the first of three titles which the MDDUS will be launching with CMYK over the next few months so watch this space for more details!
Part of the motivation for launching this title was the success of FYi which we launched for the MDDUS last year. This title was very well received and also made it to the shortlist for best magazine design in the business & professional category at this year’s PPA Scotland awards.
These titles also demonstrate a clear understanding on the part of the MDDUS of how to implement the magazine as a marketing tool. By giving away genuinely useful expertise and insight in these titles, they have the reader’s full attention and can make a persuasive argument for becoming a member.
When we get busy, wemakemags gets quiet I’m afraid. Happily that means we’re up to our eyes in new work.
Things that have been keeping us busy have included getting aurora magazine to issue two and tending to the needs of our first public sector client, the Scottish Prison Service. The SPS’s decision to work with CMYK Design is a fantastic vote of confidence both in the quality of our work and in our ability to deliver it. It’s also a major success for us as a small company. Anyone who has been involved in the tendering process for public bodies will attest it can be some of the hardest-won work there is.
Forgive us, then for blowing our own trumpet!
With all this talk of magazines closing, it’s about time we told you about our new (glossy) project, which launches today. Aurora – the inflight magazine for Highland Airways – is now officially out and available on scheduled and charter flights from the company.
CMYK Design create editorial content, commission photography and illustrations, sell advertising space in the title and handle print and distribution. It’s fantastic to be involved in a magazine like this – and we expect the magazine to go from strength to strength.
Highland Airways has asked CMYK Design to publish a new quarterly inflight magazine for their passenger routes, starting in spring 2009. CMYK will create all editorial content and also sell advertising space for the magazine which will go under the name aurora. At 52 pages, the magazine will cover lifestyle, city focus features, wealth management, sport and health matters, along with profiles and Highland Airways news content.
Continue reading ‘Highland Airways launches new inflight magazine’
Excitingly, we’ve just gone to press on the first issue of a new title for the MDDUS called FYi.
The magazine is aimed at young doctors in their Foundation Years - a 2 year period of placement which all doctors are obliged to do post university - and was intended as a publicity tool to help with uptake of MDDUS membership.
Looking at some of the literature that is targeted at this group, it seemed as though there was a wide gap between dry and dusty yawn-inducing material and publications which had taken the ‘young audience’ part to heart and strayed into blue peter territory!
Continue reading ‘FYi Magazine’
