Adventures in a world of print
Highland Airways has asked CMYK Design to publish a new quarterly inflight magazine for their passenger routes, starting in spring 2009. CMYK will create all editorial content and also sell advertising space for the magazine which will go under the name aurora. At 52 pages, the magazine will cover lifestyle, city focus features, wealth management, sport and health matters, along with profiles and Highland Airways news content.
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Excitingly, we’ve just gone to press on the first issue of a new title for the MDDUS called FYi.
The magazine is aimed at young doctors in their Foundation Years – a 2 year period of placement which all doctors are obliged to do post university – and was intended as a publicity tool to help with uptake of MDDUS membership.
Looking at some of the literature that is targeted at this group, it seemed as though there was a wide gap between dry and dusty yawn-inducing material and publications which had taken the ‘young audience’ part to heart and strayed into blue peter territory!
Continue reading ‘FYi Magazine’