Here at CMYK towers, we’ve just taken delivery of our newest title for the MDDUS. Called Practice Manager, it’s a 16 page magazine for those who run medical or dental practices in Scotland. We do the design and also handle the print and distribution side of things.

I’m pleased to say it’s the first of three titles which the MDDUS will be launching with CMYK over the next few months so watch this space for more details!

Part of the motivation for launching this title was the success of FYi which we launched for the MDDUS last year. This title was very well received and also made it to the shortlist for best magazine design in the business & professional category at this year’s PPA Scotland awards.

These titles also demonstrate a clear understanding on the part of the MDDUS of how to implement the magazine as a marketing tool. By giving away genuinely useful expertise and insight in these titles, they have the reader’s full attention and can make a persuasive argument for becoming a member.