Came across this really cool digital version of KLM’s inflight magazine – iFly. Ignores the tired page-turning PDF of the printed page that we see so much of, and instead goes for an innovative, punchy, interactive theme, which I daresay would look fabulous on the iPad…
Launched in 1980, and lasting only two years, I only vaguely remember this magazine – I was more into The Face – but a place in history has been assured for Flexipop magazine (free flexi disc record with every issue).
For my money, this is the most coherent and elegant proposal for what the digital magazine should be. Not only that but he shares my lack of enthusiasm for the seemingly ubiquitous page-turning effect!
Great to see a new magazine launch in these troubled times. Even better that it is absolutely doing its own thing. Conceived by Guardian food writer Tim Hayward, Fire & Knives is a beautiful looking magazine filled with articles by established food writers that might not be published elsewhere. New writers get a look in too, but all this adds up to a brilliantly put together publication, unsullied by advertising and paid for by subscriptions alone. Illustration is pivotal to the magazine too, which is another step forward, and the strong but understated typography by Rob Lowe, makes it a must-have buy for food lovers.
Could a subscription be the perfect Christmas present? We think so.
Here at CMYK towers, we’ve just taken delivery of our newest title for the MDDUS. Called Practice Manager, it’s a 16 page magazine for those who run medical or dental practices in Scotland. We do the design and also handle the print and distribution side of things.
I’m pleased to say it’s the first of three titles which the MDDUS will be launching with CMYK over the next few months so watch this space for more details!
Part of the motivation for launching this title was the success of FYi which we launched for the MDDUS last year. This title was very well received and also made it to the shortlist for best magazine design in the business & professional category at this year’s PPA Scotland awards.
These titles also demonstrate a clear understanding on the part of the MDDUS of how to implement the magazine as a marketing tool. By giving away genuinely useful expertise and insight in these titles, they have the reader’s full attention and can make a persuasive argument for becoming a member.
CMYK has been asked by those lovely people at The Banter magazine to help them out on the advertising sales side of things.
Obviously, we offer all aspects of magazine production from editorial to distribution, but we are more than happy to offer any or all of these specialist services. With an in-house team of sales staff and a comprehensive database of advertisers, we have a target of between five and ten ad pages per issue.
The Banter is a free quarterly magazine aimed at 16-22 year olds in the Strathclyde area of Scotland.
The world of Hip Hop has, historically been a pretty male-dominated place and although there have been a fair few top flight performers, it’s sad that they have been somewhat under represented in the world of print.
That’s why it’s great to see Anatitude magazine causing a bit of a stir and giving a platform for female artists. The mag is on it’s fourth issue at the time of writing and is looking strong.
Talking of awards, The Maggies have been announced. Nice to see a couple of Scottish magazines in there – notably, Clash, winning the lifestyle category against titles like Red, She and Good Housekeeping. Well done lads!